Most Americans Buying Wrong Greek Yogurt (Please Support Fage!)

This news is unbelievable to me: according to Ad Age, Fage -- the best-tasting, most yummy and healthy Greek yogurt -- is losing the battle at the American cash register to also-rans such as Chobani. It is described in the article as "essentially getting muscled out of the market."

I echo the sentiments expressed in this Gawker article: ARE AMERICANS CRAZY???

Fage, even in its plain, zero-fat form, is streets ahead of a brand like Chobani. Simply put: Fage tastes much better. Much much much better. To hear that Fage's shares continue to drop (now down to less than 15%), whereas Chobani is now #1 in the Greek yogurt race, is quite depressing news.

Let's recap yummy Fage Greek yogurt options:

The Total 0% Fat Fage:

This is the powerhouse, with a whopping 18 grams of protein and only 7 grams of sugar. Great by itself or in a protein-packed smoothie.

The Total 0% Fat with Fruit Fage:

The same 0% Fage you love, with a little side-pocket containing fruit. Admittedly, a bit more of a treat...it's not exactly pure fruit (corn starch is added), but at least you can control how much of the fruit you want to add (unlike regular fruit-flavored yogurts).

The Total 0% Fat with Honey Fage:

Yummy-yum yum!

That said, the plain 0% is clearly the healhiest option here (great if you're watching your fat and/or sugar intake), and if Fage was using organic ingredients that would be even better. But comparing Fage yogurt to that of Yoplait or Dannon...there's no contest.