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| Diners in "Portlandia" demand to know where their chicken came from |
"After viewing a few organic foods, comfort foods, or control foods, participants who were exposed to organic foods volunteered significantly less time to help a needy stranger, and they judged moral transgressions significantly harsher than those who viewed nonorganic foods."
The researchers explained this connection by suggesting that since the "organic foodies" already defined and justified themselves morally through their food choices, they didn't feel the need to go any further.
